BOZEMAN — Montana State University has revealed its latest design for the annual Gold Rush T-shirt. The design was voted the fan favorite from among several designs created by MSU.


The shirt’s design features the Bobcat logo set against a backdrop of the Bridger mountains, featuring the M on Mount Baldy.

Now in its 14th year, the Gold Rush T-shirt is a tradition that helps celebrate the start of the home football season and encourages fans to showcase their Bobcat spirit by filling the stadium with gold, according to Julie Kipfer, MSU’s director of marketing. This year’s Gold Rush game is against Drake University on Saturday, Sept. 11, at 6 p.m. in Bobcat Stadium.

“We’re excited to have football returning this fall, and the Gold Rush tradition really amplifies the Bobcat spirit at MSU,” Kipfer said. “The atmosphere is like no other. It connects students, alumni and the community to celebrate MSU’s excellence in the classroom and on the field.”

The limited-edition Gold Rush T-shirts are $14 and may be purchased at the MSU Bookstore and at Universal Athletic stores in Bozeman, Billings, Butte, Great Falls, Helena, Kalispell and Missoula. The shirts are also available online at and at

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