BOZEMAN -- Montana State University and Bobcat Athletics are encouraging Bobcat fans to participate in the first annual “Pack the Place in Pink” event at the Nov. 3 Bobcat football game to promote breast cancer awareness and support breast cancer patients.

(MSU photo by Adrian Sanchez-Gonzalez.)

To participate, individuals are invited to purchase a limited edition shirt and wear it to the game versus Cal Poly. Three shirt styles are available for purchase: a pink short-sleeve shirt, a navy long-sleeve performance shirt and a navy hoodie. The shirts will retail for $15, $20 and $30.

In addition, local businesses are encouraged to decorate their windows in pink the week leading up to the football game to show support for breast cancer awareness.

For each shirt sold, participating retailers will donate a portion of the sale to Pack the Place in Pink, a Billings-based nonprofit that was founded in 2007 by Vicki Heebner Carle, an MSU alumna who is now a teacher and volleyball coach at Skyview High School in Billings. Carle was a standout basketball player for Montana State in the 1980s and was inducted into the Bobcat Hall of Fame in 1996. At 41, she was diagnosed with breast cancer (which is now in remission). Carle started Pack the Place in Pink in 2007; the organization gained nonprofit status in 2013. Funds the organization raises go directly to breast cancer patients in Montana, Carle said. Pack the Place in Pink also supports breast cancer awareness.

“I’m thrilled to partner with Montana State University and Bobcat Athletics through Pack the Place in Pink,” Carle said. “These new shirts will allow Bobcat fans to assist fellow Montanans fighting breast cancer. As a cancer survivor, I’m grateful for the support.”

Shirts go on sale today and will be available at the MSU Bookstore (both its SUB and Bobcat Stadium locations) and online HERE.

- By Amy Kanuch, University Communications